Sometimes, what might seem initially like a needle-in-a-haystack problem is a lot simpler. And when you realize that, you can leverage it so your efforts are more effective. This week's episode is about the connection between mousetraps and making people handle their cheese being moved.

New offering: I’ve talked to 100+ tech leaders recently about their 2024 plans and got repeating requests to offer help with this. The way you kick off the year has the potential to set you up for remarkable success and propel you forward. To help you achieve just that, I’m creating a Launchpad Propellent package. For $366 (2024 is a leap year!), you’ll get prep work to consider, a planning session with me to come up with personal and team goals for the next ~3 months, and weekly accountability support for the first month. That’s easily 70% cheaper than I usually charge for similar stuff. Write to me to book!

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For any questions or comments, reach out to me directly: aviv@avivbenyosef.com